August 2026

SI has launched Digital Fandom Quadrant, a new framework designed to help teams, leagues and federations assess their digital maturity, build stronger direct relationships with fans, and unlock the value of owned first-party data in an AI-driven era. The post SI hosts masterclass on fan engagement, unveils the Digital Fandom Quadrant appeared first on SportsPro. […]

Brazil never fails to make the world cry when their legends retire.R9 and R’dinho left a long time ago but while saying goodbye, they passed the torch to a certain youngster. Neymar Jr. Neymar was the torchbearer of joga bonito. He inspired every single boy wearing his shirt, gave them joy, and […]

Renewal takes Premier League’s longest-running sponsorship to 2033 and showcases why Emirates Stadium deal is unlike any other in British sport. The post Arsenal’s ‘UK£70m’ extension with Emirates continues England’s most enduring stadium naming rights partnership appeared first on SportsPro. PakarPBN A Private Blog Network (PBN) is a collection of websites that are controlled by […]

Football finds itself battling two very different crises, yet both expose the same underlying problem: a lack of decent leadership. At the global level, relations between FIFA and UEFA have deteriorated dramatically. What began as disagreements over governance has now escalated into open confrontation. UEFA has accused FIFA of bypassing proper consultation and has even […]

SportsPro explains the reasons behind Fifa’s proposals to open up the World Cup to minority investment, the possible consequences on and off the field, and whether Uefa can realistically stop a paradigm shift in soccer governance. The post ‘Selling the soul of football’?: The financial and sporting impact of Fifa’s US$20bn plan to sell the […]